Fresh off of a unique ‘Black Friday’ and ‘Cyber Monday’ weekend, today is GivingTuesday!
GivingTuesday was created by the 92y in 2012 and has exploded since. From their website:
GivingTuesday was created by the 92y in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity….
In an era of global crisis and disconnection, we need new rituals to connect us. As the world's largest giving movement, we believe we can go further, faster.
GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe. We believe that generosity leads to greater civic participation and other pro-social behaviors.
Our mission is to build a more just and generous world.
Pinkaloo has been proud to empower our donors in quickly, securely, and delightfully being able to support their favorite charities every GivingTuesday since we launched in 2016. You can read more here about from our recent GivingTuesday blog post.
With the exception of our Social Justice post over the summer, rather than suggest great charities, Pinkaloo is about providing data and resources to help donors make smart giving decisions. If you’re looking for inspiration this #GivingTuesday, I might suggest WireCutter’s Staff Recommendations. Their reviews are often flying around the Pinkaloo Slack, and they have some great, lesser known charity suggestions too. If you’re looking a more traditional, philanthropy-focused resource, you can’t go wrong with Charity Navigator.
If you’re new to Pinkaloo and want to get started managing your giving the modern way, create your own, free account here: https://charitable.pinkaloo.com/register.
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Last month, Pinkaloo released our first State of Giving report for September. Below you can find October’s State of Giving report! If you’re eager to learn more, reach out to us, Contact Us.
Pinkaloo provides employers, financial institutions, and individual donors with a modern approach to charitable giving. By providing solutions that enable individuals to give on-the-go or banking customers to donate directly through their accounts, Pinkaloo supports communities by giving big impact.