Foundations

How Modern Giving Solves for Donation Spontaneity

How Modern Giving Solves for Donation Spontaneity

We’ve seen it happen a thousand times: in the wake of a headline-grabbing event, money floods in to support relevant organizations. Donations to the Red Cross and disaster-relief charities skyrocket in the wake of natural disasters.

But the downside of these moments in the spotlight is that when the news cycle moves on and the cameras go elsewhere, charities are left without a sustainable source of funding.